Cookie Policy

Last Updated: June 3, 2026

1. Introduction

Welcome to pizzamarcos.digital, operated by Marcos. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

This policy should be read alongside our Privacy Policy, which provides further details about how we collect, use, and protect your personal information. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

If you have any questions about our use of cookies, please contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are created by the web server and stored by your web browser. Cookies allow a website to recognize your device and remember certain information about your visit, such as your preferences, login status, and browsing behavior.

Cookies serve many different functions. Some cookies are essential for a website to work correctly, while others are used to improve your experience, analyze website performance, or deliver targeted advertising. Cookies are widely used across the internet and are an important part of how modern websites operate.

2.1 How Cookies Work

When you first visit pizzamarcos.digital, our web server sends a cookie to your browser. Your browser stores this cookie on your device. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize your device and recall your preferences or session information.

Some cookies expire at the end of your browser session (known as "session cookies"), while others remain on your device for a longer period (known as "persistent cookies"). Cookies set by the website you are visiting directly are called "first-party cookies," while cookies set by third parties, such as advertisers or analytics providers, are called "third-party cookies."

2.2 Similar Tracking Technologies

In addition to cookies, we may also use other tracking technologies, including:

  • Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that track whether you have opened an email or visited a page.
  • Local Storage: A browser-based storage mechanism that allows websites to store data on your device beyond what cookies can hold.
  • JavaScript Tags: Small pieces of code that collect information about how you interact with our website.
  • Session Replay Scripts: Tools that record your interactions with our website for usability analysis and improvement purposes.

This policy covers all of these technologies collectively when we refer to "cookies."

3. Types of Cookies We Use

We categorize the cookies we use on pizzamarcos.digital into the following four types:

3.1 Essential Cookies

Essential cookies (also known as "strictly necessary" cookies) are required for our website to function properly. Without these cookies, certain features of our website would not be available, and you may not be able to use the site effectively. These cookies do not collect any personally identifiable information and cannot be disabled without impacting the functionality of our website.

Examples of what essential cookies do on our website include:

  • Maintaining your session as you navigate between pages
  • Remembering items in your online order or cart
  • Ensuring the security of your session
  • Enabling secure login functionality
  • Storing your cookie consent preferences

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to count visits, identify traffic sources, and see which pages are most popular. This information helps us improve how our website works and enhances the user experience for all visitors.

We primarily use Google Analytics for this purpose. Google Analytics collects information such as how long you spend on each page, the sequence of pages you visit, and any technical issues you may have encountered. All data collected through Google Analytics is aggregated and anonymized.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have integrated into our website.

Examples of functionality enabled by these cookies include:

  • Remembering your language or regional preferences
  • Saving your delivery address or order history for faster reordering
  • Personalizing content based on your location (e.g., showing your nearest Marcos location)
  • Enabling embedded media, such as videos and maps
  • Supporting live chat features and customer service tools

3.4 Advertising and Marketing Cookies

Advertising cookies (also called "targeting cookies") are used to deliver advertisements that are more relevant to you and your interests. These cookies track your browsing activity across different websites and build a profile of your interests to display personalized ads. They are usually placed by our advertising partners, such as Google Ads and Meta (Facebook).

These cookies also help us measure the effectiveness of our advertising campaigns and limit the number of times you see the same advertisement. If you disable these cookies, you will still see advertisements, but they will be less relevant to your interests.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently in use on pizzamarcos.digital:

Cookie Name Provider Purpose Type Duration
cookieconsent_status pizzamarcos.digital Stores your cookie consent preferences so we do not display the cookie banner on each visit. Essential 1 Year
PHPSESSID pizzamarcos.digital Maintains your user session across page requests. Required for the website to function correctly. Essential Session
cart_session pizzamarcos.digital Saves the contents of your online order cart so items are not lost when navigating the site. Essential Session
csrf_token pizzamarcos.digital Provides protection against Cross-Site Request Forgery (CSRF) attacks to ensure form submissions are legitimate. Essential Session
user_location pizzamarcos.digital Stores your selected city or nearest Marcos location to display relevant menu and delivery options. Functional 30 Days
lang_pref pizzamarcos.digital Remembers your language preference to display the site in your chosen language. Functional 1 Year
order_history pizzamarcos.digital Stores a reference to your recent orders to enable the quick reorder functionality. Functional 90 Days
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use our website. Distinguishes unique users by assigning a randomly generated number. Analytics 2 Years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to throttle request rate. Analytics 24 Hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites. Analytics 1 Minute
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and identify unique users across browsing sessions. Analytics 2 Years
_gcl_au Google Ads (AdSense) Used by Google AdSense for experimenting with advertisement efficiency across websites using Google services. Tracks ad conversions and measures campaign effectiveness. Advertising 90 Days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks conversions from Facebook ads. Advertising 90 Days
_fbc Meta (Facebook) Stores the last click attribution information for Facebook Ads. Enables Facebook to attribute conversions to specific ad clicks. Advertising 2 Years
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads, with the purpose of measuring the efficacy of an ad and presenting targeted ads. Advertising 1 Year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted advertisements. Advertising 6 Months

5. Legal Basis for Using Cookies

As a business operating in the United States, our use of cookies is governed by applicable federal and state laws, including:

  • The Federal Trade Commission (FTC) Act: We comply with FTC guidelines on online tracking and transparency, ensuring our data practices are not unfair or deceptive.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding the personal information collected through cookies, including the right to know, the right to delete, and the right to opt out of the sale or sharing of your personal information.
  • CAN-SPAM Act: Governs our use of tracking pixels and similar technologies in email communications.

For essential cookies, no consent is required as these are necessary for the operation of our website. For analytics, functional, and advertising cookies, we rely on your consent, which you provide by accepting cookies through our cookie consent banner when you first visit our site.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

6.1 Cookie Consent Banner

When you first visit pizzamarcos.digital, you will be presented with a cookie consent banner. This banner allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clicking on the "Cookie Settings" link at the bottom of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, accept only certain types of cookies, or notify you when a cookie is being set. Please note that restricting cookies may impact the functionality of our website.

Here are direct links to cookie management instructions for the most popular browsers:

6.3 Mobile Device Settings

If you access our website via a mobile device, you can manage cookies through your device's browser settings. Additionally, you can limit ad tracking through your device's operating system settings:

  • iOS (iPhone/iPad): Go to Settings > Privacy & Security > Tracking to limit ad tracking.
  • Android: Go to Settings > Privacy > Ads to opt out of personalized advertising.

7. Third-Party Opt-Out Tools

In addition to browser-level controls, you can use the following third-party opt-out tools to manage how specific advertising and analytics companies collect and use your data:

7.1 Google

7.2 Meta (Facebook and Instagram)

  • Facebook Ad Preferences: Manage your ad preferences on Facebook by visiting Facebook Ad Preferences.
  • Off-Facebook Activity: Control how Facebook receives information about your activity on other websites at Off-Facebook Activity.

7.3 Industry-Wide Opt-Out Programs

  • Network Advertising Initiative (NAI): Opt out of interest-based advertising from NAI member companies at NAI Opt-Out Tool.
  • Digital Advertising Alliance (DAA): Use the DAA's opt-out tool at AboutAds.info to manage preferences with participating companies.
  • Your Privacy Choices (US): Visit privacyrights.info for additional privacy management tools available to U.S. residents.

8. Impact of Disabling Cookies

While you have full control over which cookies you accept, it is important to understand that disabling certain types of cookies may affect your experience on our website. The following outlines the potential impact of disabling each category of cookies:

Cookie Category Impact If Disabled
Essential Cookies The website may not function correctly. You may be unable to complete online orders, navigate between pages, or access certain features. We do not recommend disabling these cookies.
Analytics Cookies We will be unable to understand how you use our website, which means we may not be able to identify and fix issues or improve the user experience. This will not directly affect your ability to use the site.
Functional Cookies You may lose personalized features such as saved delivery addresses, preferred locations, and language settings. You will need to re-enter this information each time you visit.
Advertising Cookies You will still see advertisements, but they will be generic and not tailored to your interests. This does not reduce the total number of ads you see, only their relevance.

9. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

At this time, pizzamarcos.digital does not alter its data collection practices in response to DNT signals. However, you may use the opt-out tools described in Section 7 above to limit tracking by specific third-party services.

We will update our DNT practices if and when a uniform industry standard is established and adopted.

10. Global Privacy Control (GPC)

We respect the Global Privacy Control (GPC) signal, a browser-level setting that communicates your privacy preferences automatically to websites you visit. If you have enabled GPC on your browser, we will treat this as an opt-out of the sale or sharing of your personal information, as required under the California Privacy Rights Act (CPRA) and other applicable state privacy laws.

You can enable GPC through compatible browsers and browser extensions. For more information, visit globalprivacycontrol.org.

11. Children's Privacy and Cookies

Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided personal information through our website, please contact us immediately at [email protected], and we will take steps to remove such information.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable laws, or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of pizzamarcos.digital after any changes constitutes your acceptance of the updated policy.

For significant changes that materially affect your rights, we may also notify you through a prominent notice on our website or via email (where we hold your contact details).

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the details below:

Marcos — Cookie Policy Contact

We aim to respond to all cookie-related inquiries within 30 business days. California residents exercising rights under the CCPA/CPRA may receive a response within the legally mandated timeframe of 45 days, with a possible extension of an additional 45 days when reasonably necessary.